Monday, March 20, 2006 | 5:02 PM
To improve the tools that help you make smarter keyword selections, we recently added some new features to the Keyword Tool. Here's Ann-Lee, from that team, with a quick update:
We hope that you're finding the recently added search performance data useful, because we've added even more! You can now review global traffic trends (all languages, all countries) along with search volume for all your potential keywords (same languages and countries). For example, for the keyword 'bathing suits' you'll see how search volume varies each month for the last 12 months as well as which month (June -- no surprise!) saw the highest volume.
You can access this feature from the AdWords home page as well as from within your account.
We've also added the option to add keywords of any match type, including negative keywords, directly to any Ad Group. We hope that these improvements to the Keyword Tool make your keyword performance estimates easier to understand and use.
Be sure to try out these new additions -- and as always, feel free to let us know what features you'd like to see in the Keyword Tool in the future.